Think a pr distribution services is an outdated, "old media" approach to marketing?
There are countless studies and articles highlighting the benefits of pr distribution services for online businesses. From generating traffic, inbound links and business or product buzz, to getting positive press and top billing on search results, the new online marketing standards certainly include press releases as a vital and important component for better exposure. But it isn't as simple as writing a release and sending it off; there are many factors when it comes to effectively using a press release to market your business. Here's some things to consider to ensure you're getting the most out of a press release and why you should have done one yesterday:
1. Good writing - it's in there.Your pr wire services is only as good as its content. Don't be fooled into thinking you can take a look at some samples online and put together a blockbuster press release for your business. There are industry experts for a reason; a well-written press release will draw more attention, generate more traffic, and put a professional shine on your business that will scream "do business with me!" Press releases can get rejected or find the trash very easily, so make sure your release will catch the readers interest quickly and meet all the industry standards, or don't expect much of a response.
2. Optimization is not an option.Your press release must be optimized for search engines, news sites and online media. Not optimizing your release is like making a fantastic bottle of wine and super-gluing the cork in. Every online extension of your business should be optimized these days to get the best potential exposure, including your website, press release, business blog, articles, social media advertising and links. With optimization comes an easier road for your customers to find you, so swing that door wide open.
3. Distribute. Everywhere.
Distribution of your press release is just as important as content or optimization - once the masterpiece is created, it's time to unveil. Distribution is a numbers game; the more avenues of publication available to your release, the better chance of discovery, syndication and popularity. Again, don't fall victim to the "paid press release" services - typically they'll only submit your release to a limited number of sources, stiffeling its potential to both engines and readers. Professional services are the best bet, reaching all major publications and opt-in paid lance journalists through RSS, email and the like.
Stats for Press Releases:
The potential benefit from a well-done press releases is pretty incredible. It can build your brand, generate link popularity, increase company credibility and be a great source of immediate traffic and business, among other things. Let's look at some sample stats so we can get a snapshot of the potential effect this simple marketing practice can deliver (keep in mind that this is one experiment - results vary from market to market and depend on many variables).
In summary, this example shows the vast reach and benefit of best press release service, even when they're distributed on a small scale. Some of the professional press release services average 10,000-20,000 distribution points these days, so keep that in mind when viewing the numbers. The bottom line is that every piece of expert advice and research available online points to the fact that press releases are a valuable practice for an online business, and done correctly, can greatly increase multiple areas of exposure.
Today, there are many tools available to help you learn how to distribute a press release. The methods that you choose will largely depend on how much time you have, your budget, and how much control you want over the submission process. Chances are, as you learn how to distribute a press release, you will develop an immense respect for the way journalists and their technical support staffs keep everything moving smoothly.
During the process of learning how to distribute a press release, it is necessary to pay very careful attention to the format. In many cases, consult editorial guidelines for the publication in question to gain this information. Among other things, editors might want only a specific word length, or a specific way to present information in the press release. Unfortunately, if you try to submit a generic press release, all you will accomplish is an unprofessional look.
As may be expected, learning how to distribute a press release can be very time consuming. If you can afford it, PR Web and other services will do the job, although this is by far the most expensive way to distribute a press release. They will also be responsible for ensuring that your release gets into the publications that are most closely aligned with your business model, but the sheer cost is prohibitive for all but the most profitable niches.
Today, many people us software to help them efficiently learn how to distribute a press release. Typically, these packages come with pre-designed templates that guarantee correct formatting for a variety of publications. Aside from being cheaper, press release software will also gives a great deal of control over the exact publications which are submitted to. This is generally considered to be the best solution for website promotion and small businesses who want to keep a steady stream of releases flowing.
Finally, if unable to afford software, you can still perform a web search to find out which online media outlets accept press releases. Without a question, this is the most time consuming and difficult method for learning how to distribute a press release. That said, once familiar with the process, you will have complete confidence in your abilities. If successful on a number of occasions, it is possible to sell your services to others. While you'll probably find that software will help out a great deal, this is still a viable way to distribute your releases. One thing is for certain, as business become hungrier for customers, they will be turning to the media to help gain attention.
Among other things, it is important to realize the enormous impact of a single press release on your business revenue. Unfortunately, once the press release becomes "yesterday's news", people are not inclined to go back and read it. While the internet has changed that to some extent, chances are, it will be necessary to create and distribute documents on a routine basis. If using a professional distribution site like PR, then you'll need to be earning a great deal of money before this becomes a real option, but using a standard distribution software package can be a very good alternative.
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