While no person really is aware of what the future holds for PR and advertising and marketing, that hasn’t stopped our colleagues at Falcon.Io from giving it their quality, maximum educated wager. Falcon currently released a brand new ebook, 2022 Digital Marketing Trends, which predicts 10 of the largest developments entrepreneurs can and ought to take advantage of in 2022 – and how to do so. (It’s additionally really worth noting that all 10 of the tendencies Falcon predicted for 2021 reached their full capability.)
How did they land on these precise developments, you ask? The developments are primarily based on an analysis of records from Brandwatch, Buzzsumo and Falcon, who collectively monitored 100 million on line resources and analyzed greater than eight billion portions of content posted online. To spherical out their findings, Falcon additionally accrued insights from enterprise leaders which include Forrester, Gartner and McKinsey. press release distribution
While you’ll must download the e-book to peer all 10 tendencies, we’re supplying you with a sneak peek right here. Keep studying to find out about 5 of the freshest rising digital developments – and the way you can follow them in your PR and advertising and marketing efforts within the 12 months beforehand.
1. What’s antique is new once more
Falcon is predicting a “unfashionable revolution” in 2022, with people craving a go back to a less complicated time (as in, a time whilst we weren’t having heated exchanges with our aunts on Facebook about vaccine mandates), as evidenced, in element, by means of the many conversations around “nostalgia” on social media. The recent comeback of Tamagotchis, a brand new studio album by means of ABBA and a video of Blue’s Clues’ Steve that went viral handiest add to developing proof that the commercial enterprise of nostalgia is a probably big one.
The takeaway: If you want a piece of the nostalgia pie, begin considering a unfashionable idea that would make sense in your logo “like relaunching a far-loved product from your beyond…or commemorating an anniversary through a brand audience,” as the record shows. Make sure it’s proper for your target audience and make certain you could execute it at a time while it nonetheless makes feel.
2. Content for the people, via the people
For the second huge trend in 2022, Falcon is predicting the predominance of “community content material,” announcing that consumer-generated content may be king. The instigator of this prediction? Trusted Media Brands’ current acquisition of streaming and social video enterprise Jukin Media, which already boasts over 100 billion lifetime views of its platform. The move makes it clear that corporations are recognizing the value in user-generated content – now not to mention that research an increasing number of factors to purchasers’ consider in UGC over other types of content material.
The takeaway: Taking benefit of this trend takes know-how what your customers are talking about. Start with the target audience that’s already posting about you and do some intel to understand extra about this target market and their behaviors. One tactic for attractive your audiences and getting person-generated content is to behavior a undertaking or contest that encourages participation (want proof? Do not forget the recognition of TikTok dance challenges). Another tactic is to truely have interaction with those users who are already posting approximately your manufacturers and shine a spotlight on them via reposts, stocks and mentions. The more you interact and have interaction, the much more likely they're to respond in kind.
3. Hybrid activities get real
Augmented truth is set to have a second. While it’s often noted as an “rising trend” in the advertising and marketing world, the pandemic seems to have expanded its growth by means of forcing manufacturers to undertake digital answers at warp velocity. Citing Burberry’s social retail store, Macy’s live buying events and Etsy’s AR experiences as only some examples of this trend, Falcon.Io predicts that “hybrid” or “combined reality” events will simplest retain into 2022 and shortly come to be the norm. “It’s now not lots of a stretch to say that the future is hybrid, irrespective of whether we’re speaking about paintings, events, meetings, or retail,” they write.
The takeaway: The key here is to suppose past what you’ve always accomplished and adapt an revolutionary mind-set. “Whether it's miles a digitally immersive retail keep, a hybrid occasion with a social media play, or something as easy as an Instagram filter, you want to embody the innovation mind-set to face out.” Gamification is another splendid way to have interaction audiences. Whatever route you select – each in phrases of your technique and the technology – makes sure it makes sense for each your brand and your audience.
Four. Niche makes first-class
2022 will be a big yr for small communities, Falcon predicts. With a lot noise on social media, clients are more and more gravitating in the direction of area of interest communities and smaller subcultures to engage with like-minded people on a smaller, much less chaotic scale. From TikTok’s noticeably famous book network, BookTok, to soccer community 433 (whose Instagram followers have grown via over 60% in view that 2020), area of interest communities for myriad hobbies have popped up in structures of all sizes, and the fashion shows no signs and symptoms of slowing down. business news wire
The takeaway: Niche communities are a wonderful way for entrepreneurs to target audiences with precise hobbies – specifically folks that leap on this trend early. Start with the aid of knowing your goals – including who you want to attain, wherein they grasp out and if it makes more sense to enroll in the communication on an present group or create your very own. Look into creating a Slack channel, Discord Server, Facebook Group, or different platform where your target market can come together over a shared niche. Just don't forget, that is about being authentic and constructing consider with your target audience. Community contributors need a shared revel in, not a sales pitch.
Five. Sound techniques
Falcon predicts that audio will amplify (pun meant) as a marketing tool in 2022. Live audio noticed a lift remaining 12 months whilst customers in want of social interaction grew to become to apps like Clubhouse for records and enjoyment. And while Clubhouse’s recognition has waned fairly currently, audio’s reach remains sturdy – just examine the nonetheless growing interest in podcasts, as well as TikTok’s lately announced partnerships designed to help manufacturers engage customers thru sound. Even brands like Estee Lauder, the NFL and the WWE have began setting audio on the middle in their advertising efforts.
The takeaway: If audio, ahem, sounds like a fashion you need to take gain of, realize that first and most important, it needs to be true. Again, users want an experience that brings them price, now not a sales pitch. Think of audio as another channel through which to attain new audiences, connect with them on a deeper level and boom your emblem recognition. One way to take advantage of this trend is to accomplice with an influencer who can host a verbal exchange on a topic applicable to your emblem. Another idea? Sponsor a verbal exchange or podcast episode to build logo recognition amongst a certain audience.
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