Every day thousands of people in your city use Google and other search engines to find information about local businesses so they can research and buy the products and services those businesses provide - and online PR has the power to put your business' website or local business listing at the top of the search results so that it gets found earlier and gets clicked more often.
And this means more phone calls and foot traffic to your business - which can translate into leads and sales. And because online news wire services are one of the most inexpensive forms of advertising and promotion - paid services like Pr wires will distribute your press release all over the Web for as little as the return any individual press release generates can be many times over the investment.
How Press Release Distribution through Online PR Services Works
The process for using press releases to promote your business through online PR services is simple and straightforward:
Create a Paid account with a service like Pr wires
Write something about your business or the products and services you offer that is timely and interesting:
Submit your content to a service like PRwires (there are services that distribute press releases for Paid but they come with limitations in terms of reach and what you can do with the content)
The service distributes your press release to major search engines, news wires, journalists, influential bloggers, and other important media channels
Your news release gains visibility in the search results and sends traffic to your website or local business listing
Promotions or sales
Grand openings or in-store events
Limited-time offers
New services or product lines
Local events
Sponsorship of a team or a cause
Staff appointments and promotions
Seasonal developments
Of course, there's no guarantee that your press release will capture a top ranking in Google's search results (or the search results of other search engines) no matter what online PR service you use. That depends upon how well you optimized the press release after you wrote it.
Online PR Could be the Best Money You Ever Spend to Promote Your Business
Distributing a press release through service like Pr wires costs anywhere basic news release distribution for premium news release distribution.
Ultimately, online PR is a great way to create local buzz about a business and, more importantly, generate a sudden - and significant - surge in traffic to a business' website or local business listing.
If you've been on the sidelines up to this point, make sure you give online PR a try.
Even if you're not ready for online PR just yet, make sure you visit the author's website to learn more about Local Business Marketing Solutions.
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